About First Direct Arena
First Direct Arena is a major entertainment venue located in the vibrant city centre of Leeds, hosting live music, comedy, entertainment shows and sporting events.
Since opening in July 2013 First Direct Arena has already played host to international artists such as Elton John, Bruce Springsteen, Cirque Du Soleil and Stereophonics. This impressive line-up continues and events are now being booked into late 2014 brining the likes of Robbie Williams, Miranda Hart, Strictly Come Dancing and Gary Barlow to Leeds.
The Arena’s unique “super theatre” style configuration is designed to enhance the arena experience, with all seats facing the stage and high quality acoustics to provide the best sound experience in the UK. Spectators and performers alike, will enjoy a more intimate atmosphere with reduced viewing distances, relative to the venue which has a capacity of 13,000.
First Direct Arena is operated by SMG Europe. SMG is the world leader in venue management, marketing and development and also operate the Manchester Arena and Metro Radio Arena in Newcastle.